Celebrate Canada’s 150

THE PROJECT

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This project is to design logos that compromise 3 commemorative infographic posters and 3 souvenir series for Park Canada in remembrance and the celebration of Canada’s 150th Anniversary. Discovering Canada’s 46 National Parks, 171 National Historic Sites, and 4 National Marine Conservation, makes a total of 221 locations to explore the country’s rich history and heritage spaces in 2017.

Integral: Branding, Logo, Illustrations

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The concept of Canada’s 150th posters was based on the idea of compass and coordinates, by using the coordinates provided in the design to finding the location of the parks. The idea of the title, “Find Your Canada’s Coordinates”, only would provide coordinates that can be valid across Canada. The illustration of a contemporary stamp artwork brands and characterizes the parks. The illustrations represent each park’s popular location, as some highlights its outdoor activities. The vibrant colours are used to emphasize each park’s nature and community within Canada. The three souvenir series are designed as a compass and each park has 8 different illustrations of outdoor activities and hidden gems that could be found with the coordinates provided for each activity.