Raw Artisans 

THE PROJECT

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“Raw Artisans” is a French-inspired raw diet bar located in Montreal, Quebec. It offers raw fruits, vegetables, and grains based on the idea that cooking food destroys its nutrients and natural enzymes. The bar features seasonal foods that rotate throughout the year and are used by four artisan chefs who want to share their healthy diet recipes. The deliverable was to create the brand identity for the store by designing an original logo, a series of package designs, and a menu.

Integral: Branding, Logo, Packaging, Illustrations

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The conceptual rationale behind this project is to promote people being more social at the table. The chefs came up with the idea of painting at one’s own table while dining, hoping to build close relationships among friends and families. The brand incorporates colours that represent the four seasons with the quirky illustration of each character depicting the chef’s personality as an artist. The design uses a water-colour splash texture which mimics the extraction of natural juices from raw foods. A bright colour palette gives an ‘organic’ and ‘fresh’ look and feel to the piece. The “Raw Artisans” branding encompasses sustainability, a vintage modernist style.

Project photos are taken by Sewari Campillo